The Fernie Chamber of Commerce saw record-breaking attendance this past weekend during its annual #SpendItInFernie campaign.
The three-day event officially kicked off this year’s holiday season, with more than 57 local businesses welcoming residents and visitors in on the festive fun.
Saturday’s downtown celebration acted as the main event, featuring a pedestrian-friendly wither gathering space with three craft fair locations. The event’s festivities included accessible rides from Cycling Without Ages, Fernie Community Carolers, a special visit from the Griz and of course hot chocolate.
Island Lake Lodge won the contest for best-decorated window display. The evening closed with performances by Fernie Academy’s Grade 11 class and a finale of Big Bang Fireworks.
The #SpendItInFernie campaign saw record participation for their draw of $1,000 worth of gift certificates from partaking business or two Fernie Alpine Resort lift tickets. Organizers reported 1,144 entries, representing $119,453 in local spending.
The Fernie Chamber thanked its partners and the community for showing up and supporting local businesses. Chamber executive director Wendy McDougall said the event was an excellent festive start to the season.
“Having the Holiday Kickoff fall on Small Business Saturday this year was perfect. Both are all about celebrating the local businesses that make Fernie thrive. Their impact goes far beyond what they sell. They create meaningful jobs, donate to local causes, support local suppliers, invest in our economy, and keep dollars circulating right here at home. Fernie is unique in that you often meet the owners behind the counter and you can feel their passion for making this community vibrant and prosperous.” Said McDougall.
The Fernie Chamber of Commerce is a non-profit organization that supports nearly 300 members through advocacy, economic development, and business programs such as the #SpendItInFernie campaign.
