Choose Cranbrook wins awards for marketing excellence

The City of Cranbrook’s Choose Cranbrook economic development program has been recognized with top provincial and national honours for marketing excellence.

The program received the 2025 Economic Developers Association of Canada (EDAC) Marketing Award for best website, following its earlier win this year from the British Columbia Economic Development Association (BCEDA) for marketing innovation.

“Winning both the national and provincial awards is an incredible honour for Cranbrook,” said Darren Brewer, the city’s economic development officer. “These awards recognize the strength of our vision and the authenticity of the story we’re telling through Choose Cranbrook. What’s most rewarding is that this story keeps growing — thanks to our residents, our dedicated engineering and development team, and the collaboration across all city departments. These achievements belong to all of us.”

The EDAC judges praised the website for its “engaging and professional presentation,” while BCEDA called it “a true example of what it takes to lead, innovate and make a lasting impact in economic development.”

BCEDA president and CEO Dale Wheeldon said the city’s “dedication and results-driven approach inspire others across British Columbia and beyond.”

Mayor Wayne Price said Brewer’s collaborative, problem-solving approach has helped raise the city’s profile among investors.

“This award reflects Darren’s commitment and the talents of our staff and our many local businesses and supporters who made this possible,” Price said.

Cranbrook’s award-winning campaign highlights the city’s efforts to attract new residents, investment and talent. It features locally produced videos, a newcomer’s guide, a spotlight on Ktunaxa homelands, and a data portal designed to help investors and residents better understand local opportunities. A central element, the Make it in Cranbrook series, showcases local success stories and entrepreneurial spirit — a reflection of the community’s authentic, collaborative approach to growth.

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