The Santa Claus Parade is coming back to downtown Cranbrook on Saturday, Nov. 29, at 5:30 p.m., marking the 54th year of the holiday tradition.
Organized by JCI Kootenay, the annual parade will once again fill Baker Street with floats, music and community spirit.
New this year: Rotary Park light-up
After the parade, the celebration continues at Rotary Park with the lighting of the Christmas decorations. Families are invited to enjoy the music, lights and festive atmosphere that officially kick off the holiday season.
Supporting the Cranbrook Food Bank
This year’s event includes two new ways to support the Cranbrook Food Bank: a Reverse Advent Calendar campaign and a Loonie Drive at the parade.
In partnership with Visit Cranbrook, the Reverse Advent Calendar campaign encourages residents to donate a food item each day in the weeks leading up to the parade. Suggested items are listed by the food bank.
Donations can be dropped off at the Cranbrook Visitor Information Centre at 800C Baker St., open Monday to Friday from 9 a.m. to 5 p.m. The centre will also accept cash, debit and credit contributions.
Visit Cranbrook will collect and deliver donations to the food bank.
For the Loonie Drive, volunteers carrying decorated buckets will walk the parade route collecting loonies and toonies for the food bank.
“Every coin counts. Let’s fill those loonie buckets and help feed our community this holiday season,” JCI Kootenay said in a release.
Food Bank executive director Julie Rose said initiatives like these make a real difference for families in need.
“Food has the incredible power to bring people together, and during the holidays, having a special meal shouldn’t be at the bottom of anyone’s list,” Rose said. “Through the Reverse Advent Calendar and Toonie Drive, we’re inviting everyone to join us in spreading warmth, kindness and nourishment to our neighbours this holiday season.”
Parade route and registration
The parade will start at Baker Street and 8th Avenue South, travel along Baker to 12th Avenue South, then loop back up 1st Street South to Rotary Park.
Community groups, businesses and organizations are invited to take part. To register a float, email [email protected] by Saturday, Nov. 22, 2025.
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