Cranbrook’s arena and aquatic centre is staying as the Western Financial Place with the signing of a new naming deal.
Recreation and culture director Trevor Thors said they signed a new five year deal.
“In 2012 was the original and it expired in 20222, so we’ve had some temporary naming rights agreement until Sept. 1 of this year where we entered into another five year naming rights agreement with Western Financial Group,” he said.
Thors said the city receives $40,000 each year under the agreement, which they hope to use on some improved signage in the near future.
Councillor Lynnette Wray said this partnership helps keep one of Cranbrook’s most important facilities operational.
“We host so many amazing events here from hockey, concerts, the pool and a private gym,” she said.
“It’s one of the centre pieces of our community and we really appreciate the support from Western Financial Group so it’s a great day and a real positive for our community.”
Over the full term the city will receive $200,000.
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