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Fernie renewing brain bucket campaign

Fernie healthcare providers are renewing a campaign to keep your noggin safe.

Local physicians with the support of Fernie Fire Rescue, City of Fernie Bylaw Services, Elk Valley Hospital, RCMP and British Columbia Ambulance Services are rewarding residents wearing helmets.

Over the past few years, the Elk Valley Hospital has noticed an uptick in individuals treated for preventable head injuries due to not wearing helmets.

“In Fernie, physicians have become increasingly concerned with the number of presentations to the emergency department of patients with a head injury. In particular, those who were not wearing helmets,” said Dr. Rob Riddell.

“When most people think about head injuries, they think about high-speed accidents, but we see a range of head injuries from those who may be going at low speeds or doing tricks in their driveway.”

The brain bucket campaign is back again to encourage helmet wearing.

“It’s a challenge meant to normalize helmet-wearing in all ages in Fernie for everything that has wheels on it,” said Riddell.

Fernie Fire Rescue, bylaw and RCMP will be ticketing people who are wearing a helmet.

These tickets can be used to enter prize draws which will be held at the end of each month until August.

A grand prize draw will happen on Family Safety Day Sept. 6.


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Josiah Spyker
Josiah Spyker
Josiah is an integral part of our East Kootenay team. Since joining Vista Radio in 2021, he has combined his love of community and sport in his reporting for the news team, while also stepping in as an on-air announcer.

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