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College of The Rockies prepares to host World Tourism Day event

The College of the Rockies Tourism Management program is preparing to host the second annual World Tourism Day event at the Cranbrook campus.

Becky Pelkonen, Tourism Management faculty member said this year’s theme is ‘Tourism and Green Investments.’

“I’ve been looking forward to another great World Tourism Day event where we can learn and share how we can all collaborate to make our region a better place for people to live and visit,” said Pelkonen.

“This year the United Nations World Tourism Organization has chosen Tourism and Green Investments as the theme. We will be exploring this theme with speakers throughout the region and are hosting a networking event for students, the public, and our tourism industry partners. Individuals from across the region can attend in-person or online.”

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The event will open up on Sept. 27 with a live stream of the United Nations World Tourism Organization’s (UNWTO) events from Saudi Arabia and/or other sustainable tourism productions.

“Students are invited to view the UNWTO events on a big screen in the College Learning Commons,” said College officials. “Attendees are invited to come and go from 9 a.m. until 4 p.m. and to check out the curated book display relating to the theme.”

The following day, a panel of speakers and a networking event will go on from 3 p.m. to 5:30 p.m. in the College’s Lecture Theatre.

The speakers will include:

  • Chris McCurry, Kootenay Rockies Tourism
  • Cranbrook Tourism & the City of Cranbrook
  • Tristen Chernove, Elevate Airports Inc.
  • Craig Campbell and Marty Williams, ʔaq̓am Community Enterprises Cranbrook
  • College of the Rockies Tourism Management students Tara Norberg and Ally Saulteaux

“This event will also include a welcome from a Sustainable Tourism student and an overview of the College’s Tourism Management programs from Stephanie Wells, Dean of Business, Arts and Science,” said college officials.

The college said Wells will also provide her thoughts on ‘Green Investments in the Tourism Industry.’

“The UNWTO has identified investments as one of the priorities for tourism’s recovery and future growth and development,” said Wells. “For World Tourism Day 2023, the UNWTO highlights the need for more and better-targeted investments for people, planet, and prosperity. Now is the time for new and innovative solutions, not just traditional investments that promote and underpin economic growth and productivity.”

Members of the public, students and college employees are invited to take part in the Sept. 28 events, with a live stream available for those who cannot be there in person.

You can register through the link below.

More: World Tourism Day registration (College of the Rockies)

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